Sevine's MS Blog

Moving Image At the beginning of the promotional video we first see a massive bull standing in front of a MKC car. By that, we can already see what the whole commercial is about as the Bull is considered to be one of the most strongest animal existent. As  Matthew McConaughey starts talking, it might appears that he is describing the bull, when he is actually describing the car. He describes the bull as "Big" and carried on saying "I have to respect that" , those certain words make any listeners or viewers understand that, that specific car, is not for jst ordinary people, it is more for posh and wealthy people.  TECHNICAL CODES Camera shot -  This is one of the main shot of the commercial, which shows and make an impact of the viewers. This makes them understand how strong and powerful the MKC car is. The shot is taken from the front to make the viewers focus even more on the size of the bull, as it would emphasise even more its majesty and strength.

I found the task hard as post-editing was not allowed and I'm not really an imaginative person therefore it was difficult for me to come up with some ideas on how to produce the film. Also, another difficult thing for me was that it had to be done in not less or more than 60 seconds. However, recording and posting the video was really simple, therefore it did not take me a lot of time to get it done. As you would probably see on the video, I focused the camera on myself and talked about the topics given throughout the film. I'd have probably talked about more things if I could have recorded for more than 60 seconds.

Some studies have suggested that the media's portrayal of the "ideal body" for women has had a big impact on the increase in women's body dissatisfaction. Research also proposes that this media exposure is linked to the increasing occurrence of eating disorders and body image disturbances. We do know that the media and other psychology solely cause eating disorders. Emotional, and developmental factors play a big role. It does not appear necessary, however, to investigate the effect the media has on women and eating disorders. Past research has emphasized the way media images affect people’s abilities to accurately estimate their own body size.A recent study conducted by Florida State University and published by theInternational Journal of Eating Disorders found that a group of women, who were asked to browse Facebook for 20 minutes, experienced greater body dissatisfaction than those who spent 20 minutes researching rainforest cats online. Claire Mysko, an awa